Have you ever wondered what your refrigerator would have to say if it had a Twitter account? Probably not. But if you for some reason are curious, check out LG’s new live video tweeting refrigerator.
To raise awareness about its new refrigerator range, LG Nordic — with the help of agency M&C Saatchi Stockholm — has created a tweeting refrigerator. Every time someone opens the refrigerator, it tweets out a message along with a live-streamed video.
The special tweeting fridge has been set up at Baluba, a Swedish TV-production company run by comedian Peter Settman. Fans can follow the tweeting fridge on Twitter @LG_insidestory to see the live video tweets that feature random banter about the kinds of things in the fridge like cod fillets and blooming onions (what else is a fridge going to tweet about?) and visits from Swedish celebs who happen to stop by the production studio.
Sadly, the refrigerator’s Twitter account only has 19 followers so far. It turns out not many people are interested in seeing tweets from inside a fridge about lettuce and all that other exciting stuff that happens inside a fridge. Go figure.
Image via Shutterstock
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.