Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?
Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.
For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”
What exactly was the thinking was behind this tweet — how long did it take to come up with the strategy and the copy for this one? We’re not sure who is worse: Applebee’s or the 65 people who favorited it.
It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.
Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.
Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.