Yesterday we wrote about how PBS just put out a video of Mr. Rogers auto-tuned as a way to make the beloved TV figure relevant and entertaining once again to those who may have forgotten about him and to a new generation of young people who didn’t grow up with him.
Now it looks like the New York Times wants be part of the club too. In what looks like an effort to be up-to-date with Web culture and viral content, the news giant partnered with band and viral video makers The Gregory Brothers (the creators of the Web series “Auto-Tune The News”) to make an auto-tuned version of the final presidential debate. The Gregory Brothers wrote about the video on the New York Times Opinion Page blog.
It’s a fun way for the New York Times to reach a new audience that simply does not read newspapers. After all, the Gray Lady has already gotten into animated GIFs. Watch the video below.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu