A Real Estate Listings Site That Goes to 11

Most online real-estate listing sites let you filter results by important features, like outdoor space, washer/dryer, pet-friendly, etc. But a new real-estate listing site won’t tell you any of that; it lists properties based on one sole criterion: how loud you can play music before the neighbors complain.

Swedish home stereo retailer Pause Home Entertainment, with the help of Swedish agency Åkestam Holst, has created a special real estate listing site that caters to audiophiles. The site is called Stockholm House Equalizer, and it lets people search for “homes for unusually powerful sound systems.”

Åkestam Holst, along with a team of Sweden’s experts in construction and acoustics, came up with an algorithm that determines how high you can turn the volume up in a home before the sound gets loud enough to reach the neighbors. Åkestam Holst then applied the algorithm to homes on the market to create the hi-fi real estate listing site. Sound enthusiasts who happen to be on the hunt for a new home can go to the site and adjust the “equalizer” according to what kind of Pause sound systems they have (or would like to have) to see which listings would best suit their volume-level needs.

This is obviously and impractical real estate listing method, but it’s definitely a clever way to entertain true audiophiles and tie in the brand’s products at the same time. Watch the video to get an idea of how the site works.

https://staging.digiday.com/?p=48966
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