Social media has become something of a double-edged sword for streetwear enthusiasts: Living in an Instagram era means those secretive drops are now somewhat less elusive. But the mainstreaming of a once-underground culture has led to a shorter half-life for many of the hottest looks.
“There will always be an underground or next wave of things,” said Tim Nolan, executive creative director at Huge and former writer for Hypebeast, said. But, he added, social media has shifted the way that information is made available. “If you saw someone wearing a Supreme hat a few years ago, you would know, ‘That cat is thinking the same thing as me.’ The difference is that trend explodes now and has a shorter shelf life.”
To read the rest of this article, head to Glossy.co
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu