Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Siri is being shady again.
Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.
As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!
Here’s what Siri says:
What Siri told me when I asked for a hint. pic.twitter.com/bzTrcjb5nS
— Mary Catherine (@mcwellons) August 27, 2015
@mcwellons I got a “what what” pic.twitter.com/FgGT5xV1Vf
— Ina Fried (@inafried) August 27, 2015
Have You Tried Asking Siri To Give You A Hint? https://t.co/VVjE4qqkfG by @romaindillet pic.twitter.com/eA42LF6P0Y
— TechCrunch (@TechCrunch) August 27, 2015
Ad position: web_incontent_pos1
Oh Siri, you tease.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu