Goodbye Moto(rola).
Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year. Lenovo, its Chinese parent company that bought it from Google two years ago, said at CES last night that it’s eliminating the well-known name in favor of its own branding.
While the full name will disappear, Lenovo plans to use “Moto by Lenovo” on its expensive models and “Vibe” name on its budget devices, marking an end of an era where Motorola phones were pervasive in people’s hands and everywhere in pop culture.
Motorola invented the first portable phone in 1973 and blossomed into a telecommunications giant, producing the blocky DynaTAC device (i.e. Zack Morris’s phone) and reached its pinnacle during the early 2000s with the sleek Razr.
RIP Motorola. Lenovo is phasing out the mobile phone brand. So we're taking a nostalgic look back at all the mobile goodies Motorola brought us.
Posted by Digiday on Friday, January 8, 2016
Ad position: web_incontent_pos1
But once the iPhone was invented, it was essentially closing time for Motorola.
In 2012, Google bought the mobile side of it, Motorola Mobility, for $12.5 billion. It was mainly a “patent mine,” so the search company could have its ideas as it built up its line of phones for its then-fledgling Android OS. Google later launched its first phone, the color-changing Moto X.
In 2014, Google sold Motorola to Lenovo in a $2.91 billion deal. “We plan to not only protect the Motorola brand, but make it stronger,” Lenovo said at the time. Apparently those plans didn’t work out.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu