Remembering The Killed Ideas

As an ad creative, you have to learn pretty early on that a lot of your favorite, most creative ideas will get shot down, passed over, or reworked to a point beyond recognition. It’s a sad but inevitable part of being a creative.

Jeff Scardino, a New York ad creative, knows this all too well, and that’s why he created “Killing Cool,” a site that rewards creatives for their killed ideas. The way the site works is that creatives are meant to pull it up in a meeting and discreetly tally when either an account manager or clients kill one of their ideas. Then the counters on the website record all the killed ideas. When certain milestones of killed ideas are hit, giveaways are unlocked and up for grabs. Participants just have to email in for a chance to win the prizes one they are unlocked.

“One day I was in a briefing for what was suppose to be a great project, a book piece, and the account guy in the room began briefing us and said, ‘So I convinced the client to take the budget for this project and put it all into emails–but cool ones,’” explained Scardino. “While I was holding back from strangling him I thought to myself, you are killing the meaning of the word cool. Boom, the idea for the project.”

The site only launched two days ago, but it’s already become popular among creatives. The site’s server crashed yesterday, so that’s a pretty good indication that KillingCool is something creatives can get into.

“There’s more satisfaction when you can finally sell through a good idea after rounds and rounds of murder. As the box you have to fit your idea into gets smaller, you really have to get creative to sell a good idea that can fit. And there’s always alcohol,” said Scardino.

Image via Shutterstock

 

https://staging.digiday.com/?p=34627

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.