Reebok blasted for selling ‘Alien Stomper’ shoes exclusively in men’s sizes

It’s Alien Day.

In case you’ve been living on another planet, today is a day where fans commemorate the classic 1979 sci-fi thriller “Alien,” starring Sigourney Weaver. The connection to today is tenuous: The planet’s name in the movie is LV-426, and today is April 26, or 4/26. To mark the occasion, Reebok is releasing a limited edition shoe based on the pair Weaver’s character wore called “Alien Stompers.”

The shoes.
The shoes.

They went on sale at noon today and sold out within an hour. After all, Reebok only produced 426 (get it?) pairs. These “limited edition” sales often sell out quickly and often result in ordering problems, as happened here. But fans also lashed out the promotion because Reebok only made shoes in men’s sizes. Shoes that were, after all, worn by a female character in the movie.

That led to a barrage of complaints directed at Reebok:

The comments were echoed on Instagram, too. “Men’s sizes only? For the shoes of the greatest Sci-Fi movie heroine ever? Way to be a cliché of a thoughtless bro,” a user wrote.

Reebok blamed a mis-categorization on its website for the error, telling Digiday the shoes were for sale “in a unisex style and was produced in sizes U.S men’s 3.5 to 12, which is a typical size range for a unisex model.”

If it’s any consolation, pairs of the $175 shoes are already selling for upwards of $400 on eBay.

https://staging.digiday.com/?p=174717

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.