Oxfam Crowdsources Video with Help of Coldplay

Oxfam is turning to crowdsourcing for a serious cause.

With the help of Coldplay, the international poverty and famine relief organization is crowdsourcing a special video to help spread awareness about land grabs, i.e., when big tracts of land in developing countries are gobbled up by the powerful.

Coldplay donated an acoustic version of their song “In My Place” for the video project, which is part of Oxfam’s GROW campaign. Oxfam is asking Coldplay fans and the general public to help spread awareness about land grabbing by creating and sharing a photo or video of themselves moving a favorite or everyday object from their home to somewhere it doesn’t belong. The other option is for people to film or take a photograph of themselves doing a personal or everyday action that they’d normally do at home, someplace totally different and wrong. All entries must be sent to Oxfam by April 2.

Director Mat Whitecross will use the crowdsourced footage and photos to create the final video that will be set to the Coldplay song.

Lots of brands have been turning to crowdsourcing over the past few years for their ad campaigns — just look at this year’s Super Bowl ads: Pepsi, Lincoln, Coke and Dorritos all had crowdsourcing elements. It’s nice to see people creating and sharing content to be part of a good cause, for a change.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.