OKCupid: The Data-Driven Brand

OkCupid is the epitome of a data-driven brand. Founded in 2004 by four math majors, the company used data to differentiate itself in a crowded market. Most company blogs are dreary affairs, but OKCupid’s became a must-read for fun, titillating factoids like how race affects the types of messages one gets on the dating site.
Sam Yagan, an OKCupid founder, spoke at Digiday’s Data Marketing Summit about why OkCupid is so focussed on data and how it was able to monetize itself because of this wealth of data.
“People think that people turn online for dating because they need someone to find their soul mate for them, but we think it’s because you want a bigger pool of people to choose from,” he said . “Data is key to sorting through all of these people.”
Below is Yagan’s presentation and video of his talk at DMS.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.