Simple smile. Slightly smiling face. Cat heart eyes. See no evil. Emoji conference 2016. 🎟
Emoji your heart ❤️ out at Emojicon, the first-ever “conference” for emoji aficionados, taking place in San Francisco 🌉 in November.✈️
Because you can never have enough emojis, the conference is a multi-day celebration hosted by the California College of the Arts and features speakers like Mark Davis, 👨🏾president of Unicode and co-chair of the Unicode Emoji Subcommittee as well as other policy makers like Jeremy Burge, founder of Emojipedia.
The organizers of the conference are Jeanne Brooks, Jennifer 8. Lee and Yiying Lu. Lee and Lu are the founders of “Emojination,” a grassroots campaign that works with the Unicode emoji subcommittee and is a driving force 👊 behind the campaign to get a dumpling emoji.
Hence fast-food chain Panda Express, 🐼in whose interest it is to have dumpling emojis, is one of the sponsors 💰 of the Emojicon. Other sponsors and exhibitors include GE, which runs a program called Emoji Science, Adobe and Baidu, which has its own set of emoji caricatures.
Ad position: web_incontent_pos1
The goal of the conference is twofold: to teach oldsters 👵🏻 how brands can use emojis without sounding out of touch, and to discuss policy issues ⚖around emojis.
There’s plenty for the 300 attendees to discuss, since emojis have become proxy for political and social statements in recent months: Last year, Apple introduced a “diverse” set of emoji that would lets users choose shades from yellow to white to brown to darker brown to account for the fact that not everyone was “yellow.” There was also a move to have fewer emojis that showed women being stereotypically girly👰 and primping 💇🏾 while men played sports🏄, championed by P&G’s Always brand, which Lee says will be one of the “case studies” discussed.
Just two weeks ago, Apple announced that it would replace the gun emoji in favor of a water pistol in iOS 10 to stop promoting gun violence. ❌⛔️
Ad position: web_incontent_pos2
There’s also EmojiPlay, a more fun “celebration” that will include food 🍤 (only pizzas, noodle soups and other emoji-friendly food), an art gallery and film festivals.🎬
“We want to create a space open for discussion about whether hummus should be an emoji,” said Lee, who said that emojis unwittingly also create exclusionary spaces because they do represent a modern way we chat. For example, an an Muslim cleric ☪recently pointed out, the “praying hands” emoji isn’t halal, since Muslims don’t pray with their hands together, but up and open. “Maybe we need a new emoji for that.”
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu