In a dash of irony, Netflix, which arguably wiped Blockbuster off the face of the Earth, is coming full circle and recreating the video rental experience in virtual reality.
Introducing “Netflix Zone,” a virtual imitation of a Blockbuster-like video rental store, but instead of browsing through a ratty old selection, current movies and Netflix shows are available to instantly stream instead. The user simply has to pick the item up in VR and throw it at the wall.
The demonstration was produced as part of the company’s frequent Hack Days, where its employees hack together solutions and gimmicks, some of which go viral, such as the Netflix and Chill button.
While triggering a millennial’s thirst for nostalgia is in vogue, it’s unlikely the idea will be released publicly. “As always, while we think these hacks are very cool and fun, they may never become part of the Netflix product, internal infrastructure, or otherwise be used beyond Hack Day. We are posting them here publicly to simply share the spirit of the event and our culture of innovation,” Netflix said.
What’s next, Netflix, a linear cable channel?
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu