More Brands Being Cheesy on Twitter

Every once in a while Digiday likes to check in on brands and see how poorly some of them are using social media. In the era of content marketing, you’d think that pointless, self-promotional, valueless tweets wouldn’t be so common among brands, but sadly they are.

Here is our latest batch of brands being cheesy and nonsensical on Twitter.

 Tums: Cool pun…



Snapple: Was there some previous conversation that we weren’t aware of that somehow relates sketch comedy to Snapple?

Starburst: That doesn’t make sense, and no that will not be a great day. No one is waiting for that day.

Charmin: Ew. Gross. Come on, do we really have to go there on Twitter?


Orbit Gum: Cool, that has nothing to do with gum and no one cares. But way to do the usual unnecessary brand holiday tweet.


Skittles: It’s always weird when a brand Twitter account uses the first person, especially if there isn’t a line in the Twitter bio naming the specific person behind the tweets. And this is just lame and self-promotional on top of that.


Pizza Hut: Pizza o’clock! You guys came up with that? Also, what are those random polaroids?


Walgreens: Can you imagine how much worse Twitter would be if every person and every brand tweeted “Good morning” and “Good afternoon” and “Good night” and “Happy Friday!” These kinds of tweets need to stop immediately.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.