Mobi Awards Tap Mobext as Top Mobile Agency

Mobext was named the top mobile agency at Digiday’s Mobi Awards, which honor the best in mobile media, marketing and advertising.

Mobext is the global mobile marketing division of Havas Digital. It boasts mobile billings on track to top $10 million for 2012 and works with clients like Sears, Danon and others.

The awards also named Nike+ FuelBand as the best mobile platform innovation. R/GA, which won for FuelBand, also took home an awards for best mobile app for branded content (FuelBand) and mobile app for retail (Google Wallet).

The Mobi Awards were presented last night at an event in New York City hosted by Mike Schneider, digital director incubator at  Allen & Gerritsen, with entertainment by comedian Rodney Laney.

The 2012 Mobi Award Winners are:

Best Mobile Branding Campaign
Ralph Lauren/The New York Times/Medialets

Best Mobile/Social Integrated Campaign

Best Location-Based Campaign

Best Mobile Direct Response Campaign
Glamour Magazine/SpyderLynk

Best Integrated Mobile/Cross Media Campaign
One50One/Global Results Communications/Hennessy Kaws

iPad / Tablet Advertising Campaign
Ralph Lauren/The New York Times/Medialets

Best Mobile Creative

Best Mobile App for Editorial Content
MLB Advanced Media/ At Bat

Best Mobile App For Branded Content
R/GA/Nike+ Fuelband

Best Mobile App for E-commerce/Retail
R/GA/Google Wallet

Best Mobile Website
Kia Motors America/Ansible/Kia Mobile & Tablet Site

Best Mobile Platform Innovation
R/GA/Nike+ FuelBand

Best Mobile Ad Network

Mobi Agency of the Year

For a full list of all finalists and winners, please visit the Mobi Awards website.

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.