What’s the point of hiring a pricey social media agency when a chicken will do it for free?
Chicken Treat, an Australian food chain, handed over control of its Twitter account to a fowl-mouth named Betty. Besides being a viral marketing stunt, the purpose is for Betty to obtain a Guinness World Record for the first chicken ever to tweet a five letter word before Oct. 30.
Turns out, Betty is a dirty (and stupid!) bird with mostly all of her tweets consisting of nonsensical characters stringed together.
The closest she came to tweeting a five-letter word was yesterday when she typed in the word “bum,” prompting the chain to tweet out a stern warning:
“Bum”? Keep things clean, Betty. pic.twitter.com/qwLAwmQwKr
— Chicken Treat (@ChickenTreat) October 15, 2015
Judging by the hashtag #chickentweet attached to every message, there is some human assistance involved. The multimedia campaign involves cheeky YouTube videos and daily Periscope tours of her coop.
Ad position: web_incontent_pos1
It was created by Perth-based agency Marketforce as a way increase followers on social media, and it’s obviously working — generating worldwide headlines and increasing its Twitter following from 700 to 4,500. Betty’s fans have actually been following each of her tweets closely with many of them cheering on her spelling efforts.
Chicken Treat’s stunt is the first time an animal has been controlling a brand’s Twitter account, but Betty isn’t the first chicken. Last year, Burger King brought back the Subservient Chicken, a person dressed in a chicken costume that listens to people’s commands on social media.
Ad position: web_incontent_pos2
Obviously, there’s some cruel irony in having a chicken promote a company that kills them for human consumption so hopefully Betty gets a reprieve for all of this free labor.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu