Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Introducing WTF Digital Marketing

We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.

From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.

Here are some of our first posts.

Online display ad for Google+

“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.

The Goldman Sachs Twitter presence, or lack thereof.

Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!

For more examples of WTF Digital Marketing moments click here.

More in Marketing

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.