Instagram Videos By Brands That Get It

Instagram video has been out for just over a month and already brands have been conducting innovative experiments with it.

As with Vine, Instagram video lends itself best to artsy stop-motion style videos; and with the longer time limit brands can really get creative. The most impressive and interesting brand Instagram videos tend to be the ones that use stop-motion, like this cool Lexus film the automaker made with the agency Team One.

Here are five more examples of brands making great Instagram stop-motion videos.

Topshop
The fashion brand is no stranger to Instagram video – we’ve given them props before. Here’s another one of its fun videos.

Malibu
To celebrate the summer solstice, the rum maker created this coconut sun video.

Zappos
The online retail brand gave a shout-out to Lacoste with this Lacoste alligator stop-motion video.

Forever21
Shoes dance on their own in this cutesy Forever21 video.

American Express
To promote its #AmexUNSTAGED! concert series, AmEx created this video of the band Kings of Leon being drawn.

https://staging.digiday.com/?p=44824

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.