Sponsored content can be difficult for brands to achieve. It’s not typically in their DNA to produce content and it can be a fine line between story-telling and feeling like traditional advertising. But Cartier is one brand betting big on it.
When the French luxury jewelry house re-opened its flagship store on 5th Avenue in New York this month, it made sure that the big moment didn’t go unnoticed online. Cartier did this by hiring The New York Times and Business Insider to produce sponsored content around the two-and-a-half year restoration project, as well as incorporating the brand’s history in the storytelling using text, photographs and 360-degree video. To read the rest of this story, visit Glossy.co.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu