Yesterday Digiday gathered top media executives, buyers and marketers from digital agencies at the inaugural Digiday Agency summit in New York to discuss the current state of digital buying and what’s on the horizon in 2012. Panel discussions included topics like “A Publisher’s Guide to Fixing Agencies,” “The Agency Model is Broken – Or Is It?” and the Hypebusters panel on “The Shifts Ahead as Agencies Automate.” Here are some notable quotes from Digiday Agency.
• “The agency business is like Tim Tebow: Everyone thinks we’re screwed, but here we are in the fourth quarter still winning.” –- Rob Norman, CEO, GroupM
• “Just because you can measure it, doesn’t mean you should.” – Nate Woodman, COO, Adnetik
• “There’s so much VC money being put to use with sneaker-designing parties.” — Eric Franchi, co-founder, Undertone
• “Big is good, only if big is smart.” — Rob Norman, CEO, GroupM, on the Yahoo-AOL-Microsoft ad alliance
• “I don’t believe you can be in the digital space now unless you make things.”– Jean-Philippe Maheu, CEO, Publicis Modem
• “You have to go from being the pilot to being the stewardess.” — Lars Bastholm, chief creative officer, Cheil USA
• “The fact that we’re still talking about the click-through rate, it’s like the world is flat.” — Aaron Broder, CEO of Evolve Media
• “Even if you are a brand advertiser, your goal is to drive people into a store to purchase.” -– Brian Lesser, CEO, Xaxis
• “Culture of fail is embraced — fail quickly but hope that one of the campaigns takes off.” — Darren Herman managing director, kbs+p Ventures, on agencies as VCs
• “It was an incredibly effective mechanism of trade.” — Quentin George, chief innovation officer, IPG Mediabrands, on the famed role of three-martini lunch in the ad process
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.