Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

What the Goldman Sachs-Apple Pay credit card would mean for mobile payments

apple

There’s something a little backwards about a cobranded Apple Pay credit card issued by Goldman Sachs.

To most in the U.S., Apple is credited practically with establishing the idea of mobile payments — and heralding beginning of the end of plastic cards — because it was the major brand that got behind it.

And Goldman Sachs launched Marcus, its consumer savings and lending business, almost two years ago on the premise  that credit card debt is holding people back from being confident and financially free consumers  — and that they should take out a Marcus loan to help erase that debt.

But that credit card, which is reportedly on its way and scheduled to become available early next year, also makes sense.

Read the full story on tearsheet.co

More in Marketing

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.