Free as a bird: Beatles makes its discography available to stream online

Consider it an early Christmas gift for your dad: The Beatles will start streaming online.

Starting tomorrow, the best-selling band of all time’s entire discography — spanning more than two dozen albums — can be heard for on all of the major streaming sites including Spotify, Google Play, Apple Music and even Tidal.

Just in time for the holidays, The Beatles finally join streaming services like Spotify and Apple Music.

Posted by Digiday on Wednesday, December 23, 2015

And, unlike Taylor Swift, Universal Music Group is making the Beatles collection available for free on the services that have freemium membership levels. Until now, the only places to listen to the Beatles online was on iTunes for a fee or on YouTube, but the latter doesn’t have everything.

Since revenue from streaming now exceeding downloads, the Beatles couldn’t ignore the tide change if they wanted to distribute their music. The British bands joins other classic rock bands that have belatedly moved their catalog to streaming sites, like AC/DC, Led Zeppelin and Pink Floyd, reports the New York Times.

So, beginning at 12:01 am local time, you can listen to the Beatles in a way they could never have imagined (apologies to John) 50 years ago:

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.