Free as a bird: Beatles makes its discography available to stream online
Consider it an early Christmas gift for your dad: The Beatles will start streaming online.
Starting tomorrow, the best-selling band of all time’s entire discography — spanning more than two dozen albums — can be heard for on all of the major streaming sites including Spotify, Google Play, Apple Music and even Tidal.
Just in time for the holidays, The Beatles finally join streaming services like Spotify and Apple Music.
Posted by Digiday on Wednesday, December 23, 2015
And, unlike Taylor Swift, Universal Music Group is making the Beatles collection available for free on the services that have freemium membership levels. Until now, the only places to listen to the Beatles online was on iTunes for a fee or on YouTube, but the latter doesn’t have everything.
Since revenue from streaming now exceeding downloads, the Beatles couldn’t ignore the tide change if they wanted to distribute their music. The British bands joins other classic rock bands that have belatedly moved their catalog to streaming sites, like AC/DC, Led Zeppelin and Pink Floyd, reports the New York Times.
So, beginning at 12:01 am local time, you can listen to the Beatles in a way they could never have imagined (apologies to John) 50 years ago:
On Spotify, you can finally hear side two of Abbey Road the way we were meant to, with buffering breaks and commercials for Geico.
— Downtown Josh Brown (@ReformedBroker) December 23, 2015
Ad position: web_incontent_pos1
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu