Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
This article is part of the Digiday Partner Program and is made possible by Exponential, a global provider of advertising intelligence and digital media solutions for brand advertisers.
Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.
Check out the info graphic below, from Exponential. Then head here for a more detailed analysis.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu