Ah, New Year. The perfect time for self-reflection, empowerment and … fashion! The dawning of a new year should provide fashion companies the perfect opportunity to present original, eye-popping creative material to engage and entertain their Instagram followers.
Except when they don’t.
Check out these four fashion brands that chose generic over genius — and ended up being completely indistinguishable from each other:
This post by Forever 21 is a video of a black background with abstract video of a sparkler and script-y handwriting stating, ‘Happy New Year!’ with brand logo underneath. More than 60,000 people liked it out of Forever 21’s 2 million followers! Nifty, right? But wait, there’s more!
This post by Victoria’s Secret is also a video of a black background with an abstract video of some sort of shimmering light, with ‘Happy New Year! 2014’ and XX Victoria Secret in handwritten script, as well. It received more than 73,000 likes from Victoria Secret’s 3.5 million followers.
This post by Gucci is another video with an abstract black background with little golden dots glowing and falling and a holiday message from the brand. The big difference? No handwriting this time! The post received 15,000 likes out of more than 1 million that follow the brand.
This post by Free People isn’t a video, but it’s an image of a sparkler against a blueish-black background along with a script (shocking!) that reads, ‘Happy New Year!’ More than 43,000 followers liked the post, out of Free People’s 900,000 followers.
Though the posts received a fair amount of likes, perhaps these fashion brands should amend their Instagram strategy resolutions to include, “We will differentiate ourselves as well as we dress our customers.” Written in script, on a black background, with sparklers, naturally.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."