Elon Musk is many things: entrepreneur, inventor, explorer of the heavens — and, apparently, social media guru.
Musk set Twitter ablaze last night with a double entendre tweet intended to tease a new release from his Tesla electric-car company.
About time to unveil the D and something else pic.twitter.com/qp23yi59i6
— Elon Musk (@elonmusk) October 2, 2014
The D was referring to a new car model that Tesla will unveil on Oct. 9, but Twitter quickly channeled its inner 12-year-old boy. The tweet has been retweeted over 10,000 times and quickly became a way for people of all stripes to show off their one-liners.
Of course, the customary “That’s what she said” joke.
That’s what she said. RT @elonmusk: About time to unveil the D and something else pic.twitter.com/cs8X5yPcpm
— Scott Jordan (@codepath) October 2, 2014
And some more bedroom humor.
@elonmusk i tell my wife that all the time. — Sean M. Kelley (@RunSMK) October 2, 2014
And people staking claims to their favorite pick-up lines.
Ad rendering preventing in staging
Ad position: web_incontent_pos1
@Mister_Sommer @elonmusk Hey, that’s my pick up line! #citywalk — Ron (@TallyOkie) October 2, 2014
BuzzFeed editors sure have a great sense of humor.
I hope you are staying your mandatory 100 feet away from a school when you do it @elonmusk. — Andrew Kaczynski (@BuzzFeedAndrew) October 2, 2014
Ad rendering preventing in staging
Ad position: web_incontent_pos2
Er, we don’t quite get what you’re speculating on here, buddy.
Only a few days left before we can ses @elonmusk‘s D! Big, small? Who knows! RT About time to unveil the D…https://t.co/64UwETPZxs — Olivier Lambert (@Olivier_Lambert) October 2, 2014
This one sure seems to be waiting with bated breath.
I keep checking to see if @elonmusk has “unveiled the D” yet. Work it, dude. (in all seriousness, hoping there’s news on the X too!) — Meran K. (@meran_k) October 2, 2014
Hurry up, Musk. People are really beginning to get impatient now.
Did Elon Musk show everyone the D yet? — Adam Edwards (@EdwardsAdam) October 2, 2014
Pun meets more pun.
@elonmusk stay tuned for the first CEO D pic
— Bobby Reardon (@bobbyreardon1) October 2, 2014
Our favorite, bringing in #Bendgate into the D saga.
@elonmusk Hope the D doesnt bend like the 6S. @BoredElonMusk @TeslaMotors — Dilip Malave (@DilipMalave) October 2, 2014
And ultimately this one, calling it exactly what it is.
@BrucePurple @elonmusk actually it’s called marketing. Google it.
— MAD9 (@MAD9) October 2, 2014
For his part, Musk later said it was unintentional and a simple misunderstanding.
I love the Internet. Comments had me literally ROFL. No, it wasn’t intentional. Glad I didn’t mention the other letter!
— Elon Musk (@elonmusk) October 2, 2014
Perhaps, but Forbes reported that the automaker’s shares were up 3 percent Thursday morning — and now lots of people know about Tesla’s new model release. Expect several LinkedIn posts on what brands can learn from Elon Musk’s D joke.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu