Dunder Mifflin Crowdsources Super Bowl Ad

You know the crowdsourcing thing has jumped the shark when even a fictioinal brand  turned real brand is in on the action.

Everyone’s favorite fake paper brand Dunder Mifflin is turning to the crowd for its Super Bowl ad. The NBC TV series “The Office” made Dunder Mifflin a household brand name, so naturally NBC partnered with the Quill.com division of Staples to make the Dunder Mifflin paper brand a reality in 2011.

This year, the real-fake brand expanded its product line to include all kinds of office supplies, like sticky notes, legal pads, coffee mugs and tissues. And as part of its expansion and attempt at solidifying itself as a real-deal brand, Dunder Mifflin is opening up a contest to create its Super Bowl ad.

Dunder Miffling is joining brands like  Lincoln and Dorritos that are also crowdsourcing their ads this year, and Dannon, Pepsi and Chevrolet, that all crowdsourced Super Bowl ads last year. Oh and Pepsi is even crowdsourcing the half-time show this year.

Using the crowdsourcing platform Tongal, creatives can pitch their ideas for the change to get their work aired during one of the most hyped advertising events of the year, the Superbowl, and $15,000. So creatives, get your Michael Scott on and good luck.

Image via Flickr/ methodshop.com

https://staging.digiday.com/?p=29557

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.