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Your Twitter feed has undoubtedly been clogged up by Advertising Week tweets (and maybe the occasional “Breaking Bad” spoiler). People are diligently promoting their company’s panels; folks are tweeting sound bites from sessions. We took the time to sift through all the day-one Advertising Week chatter to highlight some of the more entertaining tidbits. Our five favorite tweets from today:
Mike Monello, @mikemonello
Do the panels and presentations at Advertising Week fall under the category of “native advertising”? #AWX
— Michael Monello (@mikemonello) September 23, 2013
Michael Learmonth, @learmonth
Dude just introduced himself to me as a ‘tweetologist’ #advertisingweek
— Michael Learmonth (@learmonth) September 23, 2013
Laura E A., @leauncc
— Laura E A. (@leauncc) September 23, 2013
Lane Karczewski, @LaneKARCH
Advertising Week seems like the slightly uglier, less fun version of SXSW, which is the slightly uglier, less fun version of Cannes. Right?
— Lane Karczewski (@LaneKARCH) September 23, 2013
Francis, Gosselin, @monsieurgustave
— Francis Gosselin (@monsieurgustave) September 23, 2013
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."