‘We don’t want to be in a situation where the customer is creeped out’: How Barclays US is using AI

The race to become the customer’s mobile digital banking ecosystem is getting tighter — and Barclays wants in.

The bank behind popular co-branded cards including Uber, American Airlines, JetBlue and a host of other retail partners is using customer data to suggest products and understand the root causes of customer complaints. It’s an approach large banks like Capital One and JPMorgan Chase as well as startups like Credit Karma and MoneyLion are using to push insights and recommendations that are most relevant to the customer’s spending behavior and product preferences.

The transatlantic consumer, corporate and investment bank’s U.S.-based business is also moving beyond credit cards, savings accounts and loans to launch a full-service digital bank later this year.

Digiday’s sister publication Tearsheet spoke with Mona Jantzi, managing director of strategic analytics and customer experience, to learn more about how Barclays is using data to create personalized experiences for customers.

Read the full story on tearsheet.co

https://staging.digiday.com/?p=284732

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.