Digiday Launches Content Marketing Unit

Digiday is launching a new content-marketing arm, Digiday Content Studio, which will provide content services to technology companies, agencies and brands in the digital media industry. To lead the effort, we’re happy that former Adweek reporter Deanna Zammit is joining Digiday.

Digiday Content Studio grew out of what we were hearing from sponsors: that they wanted to produce content of their own. The trend of brands as publishers has begun to establish itself. Forward-thinking publications like Buzzfeed and Gawker already provide high-quality content services for advertisers. Through the Content Studio, we hope to apply our expertise in creating quality content to help companies with their marketing efforts. It will also allow us to help our own sponsors create content for Digiday events and publications that resonates with our audience. Digiday Content Studio will operate separately from Digiday’s editorial operations, using different staff to produce content for marketers.

Deanna worked at Adweek from 2003 to 2006. After leaving Adweek, she worked in content marketing roles for a variety of companies, including JWT and EuroRSCG. Having worked with Deanna at Adweek, I know she has the right sensibilities and skills to lead this new unit.

We’re still working through the details of the Digiday Content Studio. We’ll launch a new site for it soon at www.digidaycontentstudio.com. If you’re interested in learning more about it, please contact Deanna at her first name plus digiday.com.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.