Delta’s new ’80s-themed in-flight safety video features totally rad mullets, gnarly neon chairs, leg warmers and, like, Alf wearing an oxygen mask. Tubular! You don’t have to wait till your next flight to see it either. It was uploaded to YouTube yesterday. Here are some highlights.
First, some cute girls with side-ponytails roll their eyes at you:
Next, there’s an appearance by one of the original members of Devo, Gerald Casale. He is asked to store his Devo-hat under the seat in front of him. Presumably his whip didn’t make it past the TSA:
Then, Alf has to wait for his oxygen mask to be attached:
Remember Teddy Ruxpin?
And, oh yeah, Kareem Abdul Jabbar is your co-pilot. What could possibly go wrong?:
Like, omigod, we totally dig those nails to the max:
Even a much younger Deltalina, the infamous “smoking is not allowed” finger-wagger from an older Delta in-flight safety video, makes an appearance as a little girl. We’re not sure if that’s cute or creepy though.
Silly in-flight videos are officially a thing now. The 2008 Delta video that launched Deltalina into stewardess superstardom has garnered more than 3 million views on YouTube. However, other airlines may still have Delta beat: a new in-flight video full of dance videos released three months ago by Virgin America already has 8 million YouTube views. This Air New Zealand video, chock-full of Lord of the Rings references from October 2012 has more than 11 million views.
So far, Delta’s ’80s video — which was made to commemorate the fact that the airline’s first safety video was made in that decade — has received more than 5,000 views since being posted yesterday. Comments on the video range from, “BEST. SAFETY. VIDEO. EVER.” to “this is so bad…” but most seem to appreciate the airline’s effort. One thing’s for certain: This was a big missed opportunity to soundtrack a safety video with “Safety Dance.”
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."