For a company that specializes in travel, you would think Delta wouldn’t need a geography lesson. You’d be wrong.
Delta became the latest airline of late to commit an embarrassing social media snafu when it tweeted in celebration of the U.S. World Cup match victory over Ghana yesterday.
The tweet included a congratulatory message attached to a photo showing the final score of the game, 2-1, superimposed over the Statue of Liberty (representing the U.S.) and a giraffe (to represent Ghana).
The problem? There are no giraffes in Ghana.
Ad position: web_incontent_pos1
The giraffe gaffe, which has since been deleted, drew swift and furious rancor from the Twitter peanut gallery.
You can book flights to Accra, the capital of Ghana, on @delta’s website. Do not take those flights. They will end up in the Serengeti.
— Rodger Sherman (@rodger_sherman) June 17, 2014
“Hey, Steve, did you do that giraffe, tweet?” “Yes, ma’am.” “Well pack your stuff. You’re Ghana.” “HAHAHAHA!” “No really, you’re fired.” — Hayes Brown (@HayesBrown) June 17, 2014
Ad position: web_incontent_pos2
@Delta @clint_dempsey @SoundersFC Congratulations on being both smug, patronising and ignorant at the same time. A giraffe on the plains?!
— Ekow Acquah (@Ekow_Acquah) June 17, 2014
RIP to @Delta‘s social media manager.
— Gene Demby (@GeeDee215) June 17, 2014
There may, however, be one bit of silver lining:
Everyone has become a giraffe expert
— Sarah N. Emerson (@SarahNEmerson) June 17, 2014
Make that two silver linings: While the tweet was clearly born of ignorance, at least it was devoid of any pornographic images –never a good corporate look, even in the friendly skies.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu