Content Marketing Done Right by Tutoring Co.

Content marketing is often bad because it’s trying to strike the balance between making good content and imparting a brand message. But sometimes, the two meet.

Tutoring company The Tutor Crowd should take a bow. It took to the streets for its funny marketing stunt, which involved correcting graffiti from all over London and creating a Tumblr to showcase each correction. Talk about the grammar police.

This is perfectly on brand — and great content. Check out the Tumblr for yourself.

http://thetutorcrowd.tumblr.com/
https://staging.digiday.com/?p=35050

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