Have you ever thought you’d be a good model if only you were given the chance? An app called “1 Minute Model,” from Los Angeles-based fragrance startup Commodity, is here to help you get in touch with your inner Kate Moss.
With the app, Commodity is looking to challenge the way the fragrance industry doles out scents. With a business model reminiscent to Warby Parker, Commodity mails fragrance “tester kits” to men and women in their early 20s to mid-30s to try at home, rather than offering free sprays in department stores.
To use the app, which pokes fun at traditional perfume print ads, users can paste their own face on the body of the scantily clad male or female model of their choice. Users can also name their own scent, or generate a random one, like “Liquid Ice” or “Glisten.” Once you’ve customized how the ad looks, you can then push it out on your social channels so that your friends can laugh at the model body they know you don’t have.
“It was more about demonstrating the personal spirit of the brand — we wanted to veer away from celebrity-driven ads,” said Sasha Lee, a marketing coordinator for Commodity.
“The whole reason we started Commodity was that you could try the fragrance at home instead of the whole rushed ‘in-store experience,'” said Commodity co-founder and CMO Kylo Turner. “It’s more about finding what you like yourself, rather than fitting the persona you see in an ad.” And also, apparently, what your face looks like on a glistening perfect body of the opposite sex.
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.