Coke Zero’s Got You Covered – In A Holiday Sweater

Tacky Christmas sweater lovers rejoice. Coke Zero wants you to “harness the power of a thousand grandmothers in the palm of your Internet.” With the help of Droga5, the cola brand has knitted up a new “Sweater Generator” to let holiday hipsters digitally create their dream theme pullover – and enter for a chance to win a real version of it.

Sweater makers can choose from a variety of colors and silly graphics, including a cobra with a santa hat on, a Yeti and, naturally, a needlepoint Coke Zero Can.

“Our goal was to reach millennials both female and male, as they spend an inordinate amount of time searching online for the tackiest sweaters to wear to tacky sweater holiday parties,” said Bobby Oliver, senior brand manager for Coke Zero at Coca-Cola North America. “We just thought we could help them out.”

Screen Shot 2013-11-20 at 11.38.59 AM

Once the sweater is finished, makers are given the option to “Set the mood” with several landscape backgrounds, some less wintry than others, before submitting. You can share your creation via Facebook or Twitter, or, “sign in manually if you are from 1996,” by providing your email.

Submitted sweaters will then be voted on by other tacky sweater lovers, and the top 100 sweaters will be made by machine and shipped, along with a sample of Coke Zero, to the lucky contestants in time for the holiday season. So far, Coke Zero has seen 1,800 submissions, so competition is fierce.

Lest you forget from whence your sweater came, Coke has affixed a label so that you will always have fond wintry memories of the calorie-free drink.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.