Cap’n Crunch Makes Ryan Gosling Eat His Cereal

By now you’ve seen the “Ryan Gosling Won’t Eat His Cereal” Vine meme that’s been circulation. It’s so random that it’s totally awesome — and having Ryan Gosling around never hurts.

Cap’n Crunch decided to get in on this viral sensation by making it’s own Ryan Gosling cereal Vine. Except this time, Gosling actually eats his cereal, which is of course Cap’n Crunch.

This is a great example of a brand using social media well by creating fun, relevant content. Lots of brands have been fiddling around with Vine now, but by tying in a Web-culture moment, Cap’n Crunch’s Vine is more than a brand using a new medium just for the sake of it. The cereal brand has recently revived it’s mascot in a new Web series.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.