Digiday is decamping to the south of France next week, joining the annual pilgrimage of the advertising, media and technology worlds to the Cannes Lions.
We’re fortunate to have Integral Ad Science sponsor our coverage from there, and we hope to differentiate our approach from the many publications covering the event. For that reason, we won’t focus on the awards or the sessions. Plenty of people do that. Instead, we’re focusing on the personalities, the unique side of Cannes, and trying to use a variety of platforms to highlight them. Make sure to follow us on Twitter, Facebook, Periscope (user: Digiday), Instagram and Snapchat (user: Digiday). We’ll also post regularly to our site; the series page is here.
Here’s a taste of what we have planned during the week:
The Daily Periscope
Assuming our data packages hold up, we’re going to have a daily live video broadcast, using Twitter’s Periscope app. Don’t expect super-high quality. To kick things off, we’re visiting The Daily Mail yacht to be given a personal tour of the ship by Daily Mail North America CEO Jon Steinberg. Periscope broadcasts kick off each day at 6pm in Cannes, or noon ET.
The Cannes Minute
Each day we’ll catch up with a media, advertising or tech luminary in Cannes to have a rapid fire conversation — and capture their Cannes portrait.
Each day we’ll highlight a different aspect of Cannes, from the scene along the Croisette, the main boulevard of the town, to what it’s like late at night at the infamous Gutter Bar and fashions of Cannes. These will run on Instagram and on Digiday.com.
The “Are You Calling Me a Liar?” gameshow
On Tuesday, we are hosting a party and gameshow in conjunction with studioD and Bounce Exchange. We have a gameshow lined up that will challenge participants to try to tell if each other are lying. RSVP here if you’ll be in Cannes.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."