Cannes Questionnaire: Edelman’s Glenn Engler


Each day we’ll buttonhole an advertising and media exec to find out their thoughts on Cannes and why everyone in these worlds congregate here in June. Our first participant: Edelman global chief strategy officer Glenn Engler.

How many Cannes have you been to?
This is the third.

How do you justify it to yourself and those back home?
You go where the clients and partners are.

What’s been your weirdest Cannes moment?
Watching the Gutter Bar from afar.

What’s your secret place in Cannes?
There’s a gelato place near the harbor. It’s away from the craziness.

How many meetings do you have planned this week?
12 so far.

What do you think of how prominent ad tech has become here?
Do I have to answer that one?

What’s one party or event you’re looking forward to?
I’m looking forward to the one I don’t know about yet. There’s always one that just pops up and you end up meeting great people.

What’s the worst part about Cannes?
The lines. You wonder when it jumps the proverbial shark like SXSW.

What’s your estimate on your rosé intake for the week?
Not a ton. I’d say one one-hundredth of the average. I’ll have Heineken, though. They’re a client.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.