Content is the buzzword among brands these days. But figuring out the best content – or what some call “sexy content” – is not that easy. With so many social media platforms to jump on while catching up to new emerging ones, creating the right type of content is an on-going challenge.
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked a few of the leaders in content marketing to share their thoughts on their content strategy. Comcast’s John Young advised brands to lean heavy on content that’s free and personalized. Logitech’s Diego Gabathuler said content needs to add value to customer’s lives in order for it to have a deeper impression than just another ad. Watch the video below to see marketers sharing their thoughts on what content means to them.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu