Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
How Brooklyn graffiti artist GucciGhost landed a role at luxury’s hottest brand
Trevor Andrew, a Brooklyn graffiti artist known by the moniker GucciGhost, began spray painting versions of Gucci’s double-G logo on New York City ATMs, street corners, bathroom walls and dumpsters in the early 2010s. The designs resurfaced online on Andrew’s Instagram feed, his website, and in the background of his music videos (Andrew is also a DJ under yet another moniker, Trouble Andrew), and eventually, word of his work made its way to the brand.
Rather than become appalled, when Gucci’s creative director Alessandro Michele caught wind that the Gucci name was leading a double life as a graffiti artist’s inspiration, he promptly invited Andrew to Rome in 2015.
To read the rest of this story, please visit Glossy.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu