Marketing

Brands glom onto ‘Sharknado 2’ buzz with awkward tweets

By Shareen Pathak  •  July 30, 2014  •  2 min read  •

It was the biggest social TV moment of last year, with Twitter reporting that a peak of 5,000 tweets per minute, and 600,000 tweets after it premiered the first time. So it was no surprise that Wednesday night’s Syfy premiere of “Sharknado 2: The Second One” (same plot, different city) brought out plenty of brands that tried to get in on the communal conversation.

This one actually kind of makes sense, Weather Channel.

Nonprofits ASPCA and the Red Cross of Philadelphia get in on the act.

Poor showing, Lenovo. Minus points for the terrible Photoshop job.

Priceline makes a dubious connection between travel and tornadoes.

Miller Lite appeals only to the most die-hard of fans with a reference to screenwriter Thunder Levin’s initial reaction when Syfy approached him to write the script.

U.S. Cellular gets random.

Trolli Candy recalls that it does produce some shark-themed products.

Say what you will, but at least Moe’s Southwest Grill put some effort into this.

Puntastic, DiGiorno.

https://staging.digiday.com/?p=82593

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