While some companies are eager to start capitalizing on Thanksgiving as early and often possible, there are few that are planning to actually give us something to be thankful for.
Here are a few brands helping to create some real cheer this holiday weekend:
Lucky travelers to Houston’s George Bush Intercontinental Airport might hit the jackpot with Zappos. During peak travel hours, the online retailer will transform a run-of-the-mill baggage claim into a giant Wheel of Fortune-type game. When suitcases are spit out onto the rotating belt, their owners could win a prize. The only thing better would be to have Vanna White on hand.
If you love watching the big Thanksgiving Day parade, you’ll appreciate that Macy’s used Spotify to create a playlist to listen to as the floats hover above the city. Parents can entertain their young ones with tunes from Elmo, Jimmy Fallon and Fall Out Boy.
Tim Horton’s Cafe and Bake Shop
The most overwhelmed group of people over the holidays is not moms, no matter what they say. It’s retail employees. But with a little help from from the Canadian coffee chain Tim Horton’s, employees of large retailers like BestBuy, Kmart and Target will receive “I Survived Black Friday” mugs and free coffee while they slog through their long holiday hours. If only Jameson would step in and magically make that Canadian coffee turn Irish.
The online budget travel agency has established a “Turkey Task Force” to live-tweet travel conditions from airpots around the country. Weary travelers can search the hashtag #TTF2013 or follow @travelocity for updates.
Image via Shutterstock
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."