People all over the world today are taking a moment to stop and remember Martin Luther King, Jr. for his bravery, strength, eloquence and vision. Unfortunately, there is no shortage of people who themselves lack said vision or eloquence. For better or worse, brands feel compelled to chime in on a day dedicated to honoring a truly unique humanitarian and Nobel Peace Prize winner.
While many brands decided to tweet Martin Luther King Jr. quotes in honor of the holiday — a move that itself can vary in tone from tactful to dumbfoundingly tacky — others took MLK Day as just another opportunity to hijack some social buzz. Comedian Joe Mande has raised the annual rite to performance art levels on his own personal Twitter stream.
Here, then, is roundup of the more notable MLK tweets that incurred the wrath of the Internet from companies that should know better.
This isn’t the only unfortunate MLK tweet that PETA, no stranger to gratuitous trolling, sent out today — this one is pretty bad too. While we are all for animal rights, putting the “plight of animals” on the same level as the fight for civil rights is definitely not how your honor Martin Luther King Jr. Just a quick scroll through the comments shows that pretty much everyone agrees on that one.
Maybe we shouldn’t expect more from a porn site, but come on. This is not good. First of all, MLK Day is a celebration of his birth, not death. Secondly, just, oh no.
Update: Wait, there’s more from Pornhub, in case the last tweet wasn’t quite your taste:
McDonald’s is taking MLK Day to remind you that it doesn’t discriminate and has a diverse staff. While it is great that McDonald’s puts such an emphasis on diversity and inclusion and even has a diversity team, it still doesn’t feel quite right to use MLK Day as a way to promote your own brand.
It’s pretty safe to say that eating cereal wasn’t something that helped MLK do something meaningful.
This is so shameless it almost feels like it is sarcastic. The comments in response to this tweet pretty much spell it out. This is not a good look Hats.com.
Clearly people don’t want to hear from a multinational chemical corporation about MLK Day — and @beansandbs’ response knocked it out of the park.
Image via Wikimedia
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."