Erin, go blech: Brands go green for St. Patrick’s Day

Today, everyone is Irish. And that means, in the spirit of St. Patrick’s Day, brands are feeling lucky on Twitter, posting rainbows, four-leaf clovers, basically anything to do with the Emerald Isle, for a bit of real-time marketing.

Here’s to brands going a little green today:

DiGiorno’s

Step right up for some greasy pizza kisses?   

Lucky Charms

This is one brand where it makes perfect sense to weigh in on the day. The best charms are the ones that are made of sugar, apparently. 

Smucker’s

With a name like Smucker’s … you can expect a groan-worthy pun or two. 

Charmin


We’re not sure that there’s gold at the end of that rainbow, Charmin.

Gain

Hm. Is a soapy sudsy kiss is better than a greasy pizza kiss? Discuss.

The Vitamin Shoppe

We’ll have whatever “vitamins” that leprechaun has been taking?

Green Giant

Thanks for reminding us of those less lucky, leafy greens, Green Giant.

Cheerios


Cheers, Cheerios.

https://staging.digiday.com/?p=68506

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.