Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but March 14 is also known as Pi Day, because the numbers of the date (3/14) correspond to the first three digits of the mathematical constant (3.14).
Twitter is all abuzz with pi (and pie) jokes. And aside from the expected restaurants tweeting about pie specials, several other brands are getting creative with how they insert themselves into the Pi Day conversation.
A few of our favorites:
The White House
— The White House OSTP (@whitehouseostp) March 14, 2014
Ever since President Obama’s appearance on “Between Two Ferns” with Zach Galifinakis, it’s become clear that the White House has found its millennial groove when it comes to flogging its Affordable Care Act. This tweet is light and funny, especially with the #GetGeeksCovered hashtag. Nice job, White House.
This is sort of like celebrating Pi Day. pic.twitter.com/Ygyn2zsgAU
— Reds (@Reds) March 14, 2014
See, even jocks can get in on some math humor.
— General Electric (@generalelectric) March 14, 2014
Last year GE sent out 314 pies to tweeters using the GE-created hashtag #PiDay, so it’s not surprising that GE had something like this colorful Vine up its sleeve this year for Pi Day.
— Regal Cinemas (@RegalMovies) March 14, 2014
We appreciate any reference to “American Pie” and its most memorable scene.
— Delta (@Delta) March 14, 2014
If this isn’t just a photoshop job, then kudos to Delta for finding a plane with the Pi numbers on its tail. Even if it is photoshop, it’s at least clever.
— Adobe InDesign (@InDesign) March 14, 2014
Instead of just saying “Happy Pi Day!” this is a nice example of a brand offering useful content to people.
…and then there’s this one from Hot Pockets:
— Hot Pockets (@hotpockets) March 14, 2014
This guy recently went viral for knowing a thing or two about Hot Pockets — intimately. Might have been better for them to sit Pi Day out this year.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.