Brands Couldn’t Resist The #PolarVortex Hashtag

Baby, it’s cold outside. Freezing arctic air has blanketed the eastern two thirds the nation — with temperatures in some areas dipping below zero. Yikes.

One side effect of what has become known as the “polar vortex” appears to be a chilling effect on the common sense of brand social media editors. As they so often do, companies have spotted an opportunity in a trending hashtag in #polarvortex and, rather stiffly, attempted to play along.

Here are a few that warrant their chilly receptions:


Screen Shot 2014-01-07 at 10.38.21 AM

There was so much more Crest — a minty-fresh and cool-tasting toothpaste! — could have done here. But this makes no sense. Is the “polar vortex” supposed to be synonymous with “sweet tooth or “Achilles heel”? Even so, we’re not sure get it.

TGI Fridays

Screen Shot 2014-01-07 at 11.26.52 AM

Yuck. No thanks, Friday’s. We are fighting the cold one layer of clothing at a time.

AMC Theatres

Screen Shot 2014-01-07 at 10.44.17 AM

You got lucky with this one, AMC Theaters. We’re suddently glad this wasn’t the week some zombie pandemic horror movie topped the list.


Screen Shot 2014-01-07 at 10.47.19 AM
Cold beer on the coldest day of the year? We’ll pass. Hot toddie, please.

Junior Mints

Screen Shot 2014-01-07 at 11.11.47 AM
But if we throw them outside, how will we eat them? This doesn’t seem like it’s in your interest, Junior Mints.

Though still a little cheesy, Wendy’s deserves a pat on the back for at least putting a bit of effort into their tweet:

Screen Shot 2014-01-07 at 11.55.47 AM

Their photoshopped Spicy Chipotle Sandwich weather app brought them 380 retweets and 402 favorites. Bonus points because the burger chain didn’t spam the #polarvortex hashtag. Good job!

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.