When Citi recruiters are out on college campuses across the country, along with talking about the bank’s competitive pay, career opportunities and global footprint, they’re often mentioning one more thing: If you come work for us, you can have the opportunity to give back to the community — and maybe even get on a board or two.
Banks have offered their employees community service opportunities for decades, but in the last few years banks like Citi have been taking a closer look at how they can help attract and retain talent — particularly among a generation of young people who care about social impact and are often generalized as job hoppers. Citi’s most recent initiative is a pilot investment in Cari Club, a platform that connects young corporate talent with non-profit organizations seeking junior or associate board members.
“We love the ability to go out on campuses and say, ‘One of the things as you consider Citi and we consider you… [is] opportunities around ‘experiential volunteering.’ Whether before or after you’re hired or five years in, we have multiple opportunities for you to give back,” said Bill Fisse, who heads Citi’s global campus recruiting and program management strategy department. “It’s a brand enhancer for us, but we’re sincerely committed because it really goes to taking on our corporate vision of enabling growth and progress in the world.”
As part of Citi’s “experiential volunteering” opportunities, high-performing employees can opt to spend a gap year with a non-profit organization, take a four- or five-week sabbatical to do microfinance work in Africa through its Volunteer Africa program; mentor underprivileged youth as they apply to colleges; do a stock trading game and give back to a charity of the employee’s choice if he or she wins.
The message Citi wants to send is: If you stick with the firm for two or three years and distinguish yourself in some way in that time, it’ll supporting the idea that its employees want to give back or pursue board service, Fisse said.
Read the full story on tearsheet.co
Ad position: web_incontent_pos1
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu