Apple is nagging people with pop-ups to upgrade to new iPhones

If Apple can’t force people to upgrade their old iPhones, then it’s just going to keep nagging them.

Some users with old iPhones models have spotted an unavoidable pop-up in the App Store with an ad for the new iPhone 6S, exclaiming how “ridiculously powerful” it is with an upgrade link. The “skip” option, to bypass this intrusive ad, sits in the top right of the ad.

People who’ve experienced the not-so-subtle nudge are complaining about it on Twitter, calling it “ridiculously distasteful” and “revolting.” Reddit users speculated that the timing of this after iOS 9 rolled out, the first operating system from Apple that allows ad-blockers, is suspicious.

“You didn’t really think Apple implemented adblocking for the benefit of its customers? It was just to push Google et. al. out of their territory to claim all that ad revenue themselves,” a redditor speculated.

While the tactic is aggressive, Apple has a lot to lose if people don’t upgrade.

Apple has an “overwhelming dependence” on iPhone sales, with growth slowing each quarter worrying investors and its stock. And, having people keep using older iPhones and operating systems slows technological advancement. That’s why carriers are moving toward an upgrade model, encouraging people to cheaply upgrade more frequently.

Apple didn’t immediately respond for comment.

https://staging.digiday.com/?p=151498

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.