Companies continue to grapple with what the best form of content is for Facebook.
Track Social has come out with a list of the top-performing brand posts on Facebook, based on likes. Some no-brainer lessons: use photos, ask people to like you and pile on the schmaltz. Here are the top-performing brand posts for July.
UPS’ post from July 13 is the top performer for July because of the emotional trigger in the message. We all know emotions play a role in influencing people’s decisions about what, when and how they buy, and also which brands to be loyal to. Also, UPS actually asks people to like in the message. It’s the “click here” of the social era.
Sometimes the simplest things can get attention from people. This post has no call to action, but the message is something that can evoke a response from just about anyone. And it seems to have done just that.
Like the UPS post, this post by Disney evokes an emotion from consumers. Who doesn’t remember their first time and Disneyland?
Timing is everything. Walmart jumped on news of Andy Griffith’s death with this in memorium post. It helps that the “Mayberry” actor is aligned with small-town America, which is also Walmart’s target. Needless to say, the same post honoring the passing of MCA wouldn’t work as hot.
You can never go wrong playing to the passions of what’s one of sport’s greatest rivalries. It helps that Yankees partisans are often insane.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu