With 380,000+ mentions for #deleteyouraccount, Hillary Clinton wins this round of presidential Twitter wars

Donald Trump has hardly missed an opportunity to take potshots at his political opponents this presidential race. Yesterday was no different.

Minutes after President Obama gave Hillary Clinton a glowing endorsement for president, the Republican frontrunner tweeted out that condemnation.

Clinton quickly retaliated with the words “Delete your account.” With more than 400,000 retweets, that simple, three-word missive quickly became one of the most widely shared of the 2016 campaign — far more than Clinton’s usual tweets, which amass a few thousand shares on average.

Within an hour, her tweet had been shared more than 110,000 times and the phrase “Delete your account” was trending on Twitter and Facebook.

According to data analytics firm Brandwatch, the term had over 329,000 mentions yesterday and over 51,000 mentions today — exceeding 380,000 tweets overall. The term’s mentions — independent of Clinton’s tweet — peaked in the immediate aftermath of her response, with nearly 74,000 mentions.

Several publishers, radio stations and even brands jumped in on the conversation.

And internet trolls being internet trolls, came out with memes.

Trump eventually responded: “How long did it take your staff of 823 people to think that up–and where are your 33,000 emails that you deleted?” he tweeted, referencing Clinton’s email scandal while she was secretary of state.

But clearly, this round went to Clinton.

https://staging.digiday.com/?p=182561

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.