3 ways fashion brands are infiltrating our favorite apps

When Michael Kors ran the first sponsored Instagram post in 2013, the backlash was immediate. Today, Instagram feeds are full of brands’ ads — including more from Michael Kors, which is quite taken with the photo and video sharing platform. This summer, it premiered a video series on Instagram to promote its Jet Set 6 summer collection, featuring model Lily Aldridge.

Elsewhere, brands are getting creative with ads meant to feel native to whatever social channel they’re creeping onto. Take Calvin Klein, for instance, which ran racy Tinder ads this past fall. On Tinder, don’t be surprised if, when swiping left and right through the app, you come across a model wearing Calvin Klein jeans and briefs.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.